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Topic: Definition of NewSpace Company

Page history last edited by Ken Davidian 6 years, 7 months ago

How to determine whether a company is a "NewSpace" company or not is still an open question.

 

July 27, 2008: The Original Definition on this Wiki

"NewSpace" companies are characterized by five traits:

a. Personal or private financial investment.

b. Achievement of technologically siginificant feats.

c. Substantial reliance on non-government customers.

d.  An avoidance of government "cost-plus" contracting methods and controls.

e. Highly sensitive to launch costs. 

I have recently begun thinking of "newspace" as "new space markets" as a way to differentiate it from "traditional space markets", a term that include the telecommunications industry.

 

July 28, 2008: An Alternative Definition (from Jeff Krukin's Website)

The term “NewSpace” evolved from “alt.space,” a term used in the 1980’s and 1990’s to identify the alternative space community that was attempting to conduct space activity in a considerably different manner from NASA and its contractors. This is the emerging commercial space industry, the antithesis of the decades-old civil space program we know as NASA and its large contractors like Boeing, Lockheed Martin, and so forth. Today, this primarily means entrepreneurs and small- or medium-size firms that have one or more of these characteristics:

a. Space-related products and services are sold from a fixed-price catalog

b. Customers include individual consumers and other non-government entities, as well as civil and government entities

c. The company is funded primarily by the owner(s), angel investors, and/or venture capital

d. A significant portion of the company’s revenue is earned from non-government entities

 

August 3, 2010: Our Latest Attempt...

 

Attempts have been made to characterize these companies, but questions remain whether the definition should actually be applied to individual companies at all. The counter-proposal is that the term "NewSpace" is better applied to an industry or a project instead.

 

So far, the best "definition" I've seen for identifying a NewSpace company comes from Clark Lindsey's HobbySpace web pages. His NewSpace page includes a Definition section, but I've copied it here for convenience's sake:

 

Defining NewSpace

VTVL vehicle - Armadillo

One of the vertical takeoff and landing suborbital vehicles

currently in development by Armadillo Aerospace.

NewSpace does not have a hard, fast definition. It tends to be one of those "we know it when we see it" sort of labels. However, if a company, or perhaps a "skunkworks" type of project within a mainstream company, possesses at least three or four of the following characteristics, it would certainly fall under the NewSpace category:

 

  • Low cost focus

    A NewSpace company focuses intensely on minimzing the cost of whatever space hardware or service that it produces. NewSpace companies also tend to pursue markets such as space tourism that will involve much higher usage rates than traditional space markets and so they will achieve lower costs through economies of scale.

    The NewSpace industry centers around companies attempting to build transport systems that will provide lower cost access to space. If we cannot reduce the cost of getting to space by at least a factor of ten below current costs, then humans will accomplish very little in space.

  • Low Costs Will Pay Off

    NewSpace companies follow a strategy for space development that holds that lower prices for products and services will lead eventually to much bigger markets and much bigger payoffs in the long run. The mainstream aerospace companies tend to believe that lower costs for space transport and spacecraft will simply reduce their revenues because the market can never grow beyond what it is now.

  • Incremental Development

    Follow the model of other technologies such as computer chips and LCD displays. Start with systems of limited capability but with markets that can provide a profit and thus pay for the development necessary to make the next step up in capability. Over time this can have a tremendous pay off as hardware improvements are compounded and markets expand.

    For example, it is hoped that suborbital space tourism will pay for the development of increasingly reliable and safe rocket vehicle systems that are cheap to operate. These lessons will then apply to the subsequent generations of vehicles that will eventually reach orbit.

  • Consumer Markets

    Pursue commercial and broad consumer markets such as space tourism. This sort of high rate market will lead to lower costs through economies of scale.

  • Operations are key

    A Space Shuttle can get to space and back with a crew and lots of cargo but it takes about ten thousand people to get it ready to fly again. NewSpace companies hold that the operational costs of a system are more important than achieving maximum performance.

    For example, it could easily be worth sacrificing some performance in a rocket engine (and accepting a reduced payload to orbit) if this will lead to significant improvements in reliability, reusability, and maintenance.

  • Innovation

    A NewSpace company might use innovative new technologies that will lead to low cost, robust space systems. Or a company might simply combine currently available, "cheap-off-the-shelf" (COTS) technologies in an innovative manner that provides a new and highly capable system at lower costs.

 

  • Small teams

    NewSpace companies maintain a tight-ship structure with minimal bureacracy and overhead. (E.g. by avoiding cost-plus contracts they do not need the army of accountants and book-keepers to respond to the enormous amount of red tape required by the government client.)

  • Fixed-price only

    There's no rule that NewSpace companies cannot work for government clients but they insist on fixed-price contracts rather than the standard cost-plus contracts, which have contributed greatly to making space hardware so terrifically expensive.

  • Humans in space

    Although a particular project may not directly involve human spaceflight, most NewSpace companies see their technology as helping to lay the foundation towards the primary long term goal of enabling large numbers of people to go into space and to create permanent settlements.

 

2013 October 6: Greg Autry's Definition of "New Space"


What follows are quotes and excerpts from Greg Autry's Ph.D. Thesis entitled "Exploring New Space: Governmental Roles in the Emergence of New Communities of High-Technology Organizations", accepted in July 2013.

"New Space" Context

NOTE: Greg uses the terms "field", "community", "population" and "organization" in the context of social ecology. Specifically:

1. "Field" = "Related Communities" such as Aerospace.
2. "Community" = "Related Industries" such as New Space.
3. "Population" would be roughly equivalent to "Industry", such as Space Tourism, but could include gov't and non-profits sectors.
4. "Organization" would be roughly equivalent to individual "Firms", such as Virgin Galactic, but could also include gov't offices and NGOs.

"by 2013, the 12 distinct populations consisting of 45 private, fee-for-service firms, providing space-launch services, products and support outside of the traditional military-industrial-complex demonstrate that the new space industry has emerged and differentiated into a multi-population community."

The 12 distinct populations include:
- Satellite Manufacturing
- Fuel Depot-In Space Supply
- Orbital Human Transport
- Orbital Payload
- Point-to-Point Transport
- Resource Extraction
- Commercial Research
- Space Station
- Space Tourism
- Spaceport Operations
- Suborbital Payload
- Support Services

"New Space" Definition

"The general definition of New Space organizations is organizations within the collection of industries based on the use of space rocketry in a competitive, commercial context."

Characteristic 1: Use of Space Rocketry

Characteristic 2: Competitive, Commercial Context

"the New Space population do not include any U.S. government sourced cost-plus products and services produced by what is commonly referred to as the military-industrial-complex."

"The de novo New Space firms are differentiated by their preferences for fee for service contracting."

"It is the adaptation to this open, competitive and commercial regulatory environment, rather than the technology itself, that differentiates the New Space community from the traditional, cost-plus, military-industrial aerospace organizations and populations."

"The identity differentiation between a New Space firm such as SpaceX and a military-industrial-complex (MIC) firm, such as Lockheed Martin is primarily in the accounting (cost-plus versus fee for service)."

"It is important to note that two other quasi-New Space firms exist: United Launch Alliance (ULA) and Orbital Sciences Corp (Orbital.)... I do not include either firm in this analysis, as they are, at the time, members of the military-industrial-complex, rather than representative of the New Space phenomena. However, both firms have claimed an entrepreneurial ethos and are transitioning to a fully commercial model "

Other Characteristics

"The market place for new space firms is global, in that space tourists and potential commercial payloads may come from any country."

"It is important to note that New Space varies from many other communities in that it has a sense of greater purpose to establish mankind’s future in space."

"New Space" Firms

"Currently nearly a hundred New Space firms have announced that they are competing in the industries. Many of these are shoestring operations, of questionable credibility; lacking offices, revenue, capital and employees."

"Several New Space firms were found to be little more than a web site and a collection of press releases."

 

Comments (1)

Ken Davidian said

at 7:06 pm on Jun 14, 2009

My most recent thoughts on "What is a NewSpace Business?" are being formed by the Clayton Christensen Theory of Disruption.

Using his terminology, businesses can be classified into two (or three) categories:

(1) In an established marked, companies are "incumbents" or "new entrants" where they introduce "sustaining innovations" or "sustaining technologies".

(2) In "New-market disruptions" or "low-end disruptions", companies introduce "disruptive innovations" which are more often associated with finding new customers, not necessarily with the development of new technologies.

Using this framework, I would contend that "NewSpace" companies fall into the latter category of market innovations. However, it is easy to find examples where the same company is filling the role of a "new entrant in an established market" at the very same time they are part of "low-end" or "new-market" disruption.

So maybe it's better to distinguish between the markets under discussion instead of trying to label the company as "NewSpace" or not.

Ken

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